Skip to Main Content
The Official Site of the Detroit Red Wings

Anheuser-Busch announced as Landmark partner at Little Caesars Arena

Partnership includes designation of Bud Light as Official Domestic Beer of the Detroit Red Wings, naming rights to outdoor Budweiser Biergarten and Goose Island Pub, and Bud Light Upper Concourse Bar @NHLdotcom

DETROIT - The Detroit Red Wings today announced that Anheuser-Busch has signed on to a multi-year agreement as a Landmark-level partner at Little Caesars Arena. As part of the sponsorship, Anheuser-Busch will be the naming rights partner for three areas of the venue--the stylish "Budweiser Biergarten," as well as the main concourse "Goose Island Pub" and celebratory "Bud Light Upper Concourse Bar" inside the arena. Bud Light will also be the official domestic beer of the Detroit Red Wings.

The Budweiser Biergarten will be located outside the northwest entrance to Little Caesars Arena. This gathering space will be accessible for ticketed events. It will also serve as a premier private event venue. In addition to the spacious patio and lawn area, the Budweiser Biergarten will feature a beautiful, glass-enclosed, four-season pavilion bar with a retractable roof to accommodate various functions and all types of weather.

Just inside the main level concourse, adjacent to the Budweiser Biergarten, is the Goose Island Pub-- a hop lover's dream. The pub will feature a wide range of beverages and a cool gathering area to meet friends before the game.

One of Little Caesars Arena's special features is an upper level concourse that looks out over the Via. A feature attraction in this space will be the Bud Light upper concourse bar.

"Having a partner like Anheuser-Busch at Little Caesars Arena is such an enormous asset for our venue," said Tom Wilson, president and CEO of Olympia Entertainment. "Fans and visitors will love the Budweiser Biergarten, as it will extend their experience outside for a show or a game. And we envision the Goose Island Pub and the Bud Light Upper Concourse Bar as two of the most popular areas in the building. I have no doubt they're going to be fan favorites."

"We are pleased to extend our partnership with the Detroit Red Wings in their new world-class arena. Both the Red Wings and arena will play a prominent role in our plans to bring unique brand experiences to the great fans in Hockey Town, USA," said Kevin Feehan, Region Vice President at Anheuser-Busch. 

About Anheuser-Busch

Anheuser-Busch and its employees build on a legacy of corporate social responsibility by focusing on three key areas: promoting alcohol responsibility, preserving and protecting the environment and supporting local communities. In the past three decades, Anheuser-Busch and its wholesalers have invested more than $1 billion in preventing drunk driving and underage drinking and promoting responsible retailing and advertising. Anheuser-Busch reduced total water use at its breweries by nearly 50 percent over the last 10 years. The company has been a leading aluminum recycler for more than 30 years. Each year Anheuser-Busch and its Foundation invest approximately $20 million in donations to charitable organizations that help in local communities. The company also has provided over 76 million cans of emergency drinking water to people impacted by natural and other disasters since 1988. Based in St. Louis, Anheuser-Busch, the leading American brewer, is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer. For more information, visit

About Little Caesars Arena

Home to the Detroit Red Wings, Detroit Pistons and other sports and entertainment events, concerts, family shows and community functions, the new Little Caesars Arena will feature a dramatic arena bowl, proximity to the action and great sight lines. Rich with the tradition of the Original Six™ Detroit Red Wings, the Detroit Pistons and Detroit's incredible musical heritage, Little Caesars Arena will also feature state-of-the-art technology and fan amenities. Little Caesars Arena, the crown jewel of the 50-block revitalization project known as The District Detroit, will open in the fall of 2017.

About The District Detroit

The District Detroit is one of the largest sports and entertainment developments in the United States. Located in the heart of Detroit, this 50-block, mixed-use development led by the Ilitch organization unites six world-class theaters, five neighborhoods and three professional sports venues in one vibrant, walkable destination for people who want to live, work and play in an exciting urban environment. Home to the Detroit Tigers, Detroit Red Wings, Detroit Pistons and Detroit Lions - The District Detroit represents the greatest density of professional sports teams in one downtown core in the United States. Learn more at or follow The District Detroit on Facebook, Instagram and Twitter.

View More