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Hockeytown Cares: Red Wings to host Hockey is for Everyone Celebration

Red Wings to debut new Black History Month exhibit on Thursday, Feb. 14 at Little Caesars Arena honoring individuals who impacted the organization on and off the ice. Team to highlight diversity and inclusion in hockey with Hockey is for Everyone Celebration at Little Caesars Arena on Sunday, Feb. 17. Red Wings to continue year-round initiatives designed to grow the sport of hockey, including STEM Day, equipment donations, community appearances, ticket programs and much more.

by Alex DiFilippo /

DETROIT - In conjunction with the team's Hockeytown Cares platform and in partnership with the National Hockey League and the National Hockey League Players' Association, the Detroit Red Wings will celebrate the Hockey is for Everyone platform with unique opportunities to support diversity and inclusion in hockey. Programming efforts engage local as well as national organizations focused on diversity and inclusion.

Year-round activities will be highlighted during the team's Hockey is for Everyone Celebration at the award-winning Little Caesars Arena in The District Detroit on Sunday, Feb. 17, when the Red Wings square off against the Philadelphia Flyers at 6:00 p.m. (FOX Sports Detroit & 97.1 The Ticket).

In conjunction with the initiative, NHL Clubs have designated one player to be a Hockey is for Everyone Ambassador, serving as a leader in the locker room and in the community on diversity, equality and inclusion. Alternate captain Justin Abdelkader will once again serve in this capacity for the Red Wings.

Red Wings Hockey is for Everyone Celebration activities include:


The Red Wings join the NHL and NHLPA in celebrating Black History Month. To celebrate the individuals who impacted the organization on and off the ice, the Red Wings will introduce an exhibit on the Little Caesars Arena concourse outside PORTAL 8 beginning Thursday, Feb. 14. The exhibit, which runs during Red Wings home games throughout the month of February, features historic artifacts and photos of black players, community figures and fans who impacted the National Hockey League and Red Wings organization throughout history, Historic artifacts include two Stanley Cup rings from Red Wings defenseman Trevor Daley, the bowtie worn by forward Givani Smith during the 2016 NHL Draft, a locker plate from Nathan Robinson, the iconic orange hat from long-time Red Wings season ticket holder Kenneth Rucker, and more.


Team USA vs. Canada Women's Hockey Game: The Hockey is for Everyone Celebration festivities get underway at Little Caesars Arena with the women's national teams from the U.S. and Canada squaring off at 12 p.m., in the third and final game of the 2019 Rivalry Series. The U.S. roster features 14 members of the U.S. Olympic Women's Ice Hockey Team which captured the gold medal after a thrilling overtime victory against Canada in PyeongChang last February. Tickets start at $15 and can be purchased can be purchased at,, the Little Caesars Arena XFINITY Box Office or by calling the Red Wings Ticket Sales and Service Office at 313-471-7575.

VIP Team Experience: The Red Wings will host more than 100 youth and adult hockey players representing a variety of communities, including ethnicity and gender equality, socio-economic status, LGBTQ, military and those with disabilities, for a VIP experience at Little Caesars Arena. The guests will enjoy dinner prior to watching the Red Wings take on the Philadelphia Flyers from the Michigan First Gondolas. Following the game, the guests will take a photo on the ice at Little Caesars Arena with a Red Wings player. Each guest will also receive a special Hockey is for Everyone fan package and Michigan First Gondola tickets to the game, courtesy of the Red Wings

Youth Skater of the Game: The Red Wings will recognize Mason Steele from the Yellow Jackets sled hockey team (Livonia, Mich.) as the Youth Skater of the Game, presented by Blue Cross Blue Shield of Michigan. Steele will have the once-in-a-lifetime opportunity to have his name read during the starting lineup and stand alongside the Red Wings players during the National Anthem. The Yellow Jackets sled hockey team's vision is to empower physically disabled youth through participation in sports. 

Blue Line Guests: To honor the many communities that comprise the sport of hockey across Michigan, the Red Wings will invite individuals representing Affirmations, Michigan Senior Women's Hockey League, Michigan Warriors, Special Olympics Michigan, and Trenton Hockey Association (a member association of the Little Caesars Amateur Hockey League) to join members of the team on the blue line during the National Anthem. 

Youth Hockey Scrimmage and Intermission Program: The Red Wings will continue to celebrate youth hockey by hosting the Plymouth Stingrays and Grosse Ile Islanders, member teams of the Little Caesars Amateur Hockey League, for the pre-game youth hockey scrimmage on the ice at Little Caesars Arena. The Rochester Vipers will also take the ice during intermission to experience life as a professional hockey player and skate in front of thousands of fans in attendance at Little Caesars Arena. 

Hockey is for Everyone PSA: In celebration of Hockey is for Everyone Month, the Red Wings will debut a PSA during the game highlighting the team's cultural diversity. Select players will speak both in English and in their native languages during the PSA.

Red Wings Pride Tape Equipment Online Auction: Select Red Wings players will use hockey sticks wrapped with Pride Tape during pregame warm-ups. The autographed sticks will then be auctioned at, with proceeds benefiting You Can Play and Affirmations in Ferndale, Mich. The online auction will run through Sunday, Feb. 24.

Hockey is for Everyone Lapel Pins: Red Wings head coach Jeff Blashill and the team's staff, along with FOX Sports Detroit broadcast personalities, will wear special Hockey is for Everyone lapel pins during the Feb. 17 game to support the initiative.

"Share Your Story" Social Media Campaign: Fans are encouraged to join the conversation in support of Hockey is for Everyone by sharing their stories of how hockey has made a positive impact via Facebook (, Instagram (@DetroitRedWings and @DRWCommunity) or Twitter (@DetroitRedWings) using the official hashtag #HockeyIsForEveryone. Red Wings fans not in attendance for the Hockey is for Everyone Celebration can learn more at


The Red Wings and their partners are proud to support Hockey is for Everyone initiatives year-round in an effort to encourage diversity and inclusion in hockey. Year-round Hockey is for Everyone initiatives include:

  • Annual Warrior Hockey Equipment Donation to Local Special Hockey Teams
  • STEM Day at Little Caesars Arena, presented by Chevrolet, for Detroit Public Schools Community District
  • Detroit Red Wings Player Ticket Programs for Special Needs Community
  • The Salvation Army STRIVE Floor Hockey Program
  • Detroit Red Wings Foundation's Support of USA Hockey Sled Classic
  • Future Goals - Hockey Scholar™ STEM Program
  • Little Caesars Arena Certified by KultureCity as Sensory Inclusive 

About Hockeytown Cares:
Hockeytown Cares serves as the Detroit Red Wings' official platform to create positive change across Michigan. In partnership with fans, key stakeholders and colleagues, the team leverages the power of hockey to provide innovative support focused on community investment and youth development. As part of Hockeytown Cares, the Detroit Red Wings Foundation continues to raise funds and resources in support of the growth of hockey within our community. To learn more about Hockeytown Cares, visit

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