"Our Ford Dealers value the benefits the Ford Fan Zone brings to the brand at Heinz Field, so extending Neighborhood Ford Store's Penguins' sponsorship to the Ford Lounge in PPG Paints Arena is a logical next step in delivering advantages for this prime-sports audience," explained Joseph Thurby, Chairman of Neighborhood Ford Store. "The mix of traditional advertising supported by selected sponsorships definitely resonates with our customers."
Neighborhood Ford Store's sponsorship with the Pittsburgh Penguins began in September 2019 when the dealer group negotiated the rights to the team's Official Truck. Neighborhood Ford Store is the organization of 80 Ford dealerships in Western Pennsylvania, North and Central West Virginia, Eastern Ohio and the Panhandle of Maryland.
The Official Truck of the Pittsburgh Penguins - a Built Ford Tough celebration in an exclusive black-and-gold Penguins wrap - is on display for fans at PPG Paints Arena. The F Series is the best-selling truck in Pittsburgh* and the best-selling truck in America for 44 straight years.\\ An additional Ford company -- Quick Lane - also sponsors the express admission lines for Penguins fans entering PPG Paints arena with minimal belongings.
\Based on IHS Markit Total Registrations for R12YTD October 2020 in Pittsburgh District FDAF as defined by Ford.
\*Based on 1977-2020 CY total sales.
