BY MATTHEW RILEY, PRESIDENT OF THE BAKERSFIELD CONDORS
As anybody that witnesses it, hockey is a great sport. A great sport to play, a great sport to watch and our goal's been to get people to try it. We've done a lot of things to get people here and sometimes it's something other than the hockey. Then they get here, they see the sport and fall in love with it, which also helps grow it.
Grow the Condors brand, the Oilers brand and the sport of hockey in general while continuing to increase our value to the community. There's a pride factor in there but also, it's just good for the citizens who live here and in the surrounding areas.
That's been the plan and that's why sometimes we're a little bit outside the box.
We want people to experience the game and at the end of the day, have an enjoyable time for their entertainment dollar.