SMG, the worldwide leader in venue management, has been selected by the Dallas Stars, the Texas Stars and the City of Cedar Park, Texas to provide management and marketing services for the H-E-B Center at Cedar Park. The selection strengthens SMG's portfolio of arena clients in the State of Texas and the region, including NRG Park (Houston, Texas), Chesapeake Energy Arena (Oklahoma City, Okla.), BOK Center (Tulsa, Okla.), American Bank Center (Corpus Christi, Texas), Laredo Energy Arena (Laredo, Texas), INTRUST Bank Arena (Wichita, Kan.), and others. SMG's five-year contact with the H-E-B Center at Cedar Park, with extension opportunities, will commence immediately.
"We are thrilled to be working with the Dallas Stars, the Texas Stars and the City of Cedar Park," said Doug Thornton, SMG Executive Vice President of Stadiums and Arenas. "The H-E-B Center at Cedar Park is a premier entertainment facility in the state of Texas, and we are dedicated to ensuring its success. We very much look forward to utilizing our experience and resources to help the Stars organization and the City of Cedar Park maximize the revenue potential from the local community and the surrounding region."