Morehouse, who was raised in the Pittsburgh neighborhood of Beechview, returned to his hometown to work as a consultant for the Penguins on the new arena project in 2004. He was named team president in 2007 and added the CEO title in 2010.
Under his leadership, the Penguins have reshaped their strategic vision with an emphasis on branding, fan relations, community interaction, corporate outreach and cutting-edge technology. They have become one of the NHL's strongest business entities, selling out every game for 10-plus seasons, setting new standards for television ratings and corporate sales and increasing their focus on innovative youth marketing.
They have also been one of the league's most successful teams on the ice, winning Stanley Cups in 2009 and 2016.
The Art Rooney Awards Dinner benefits the Catholic Youth Association of Pittsburgh. Other award winners this year include Pitt running back James Conner, KDKA sportscaster Bob Pompeani and teacher and social activist Sister Janice Vanderneck.
Tickets for the event are on sale now. In addition to the dinner and program, there will be a wide range of auction items.
For more information, please go to
www.artrooneyaward.com
.
