This new partnership includes marketing assets spanning in-venue and digital placements, including in-ice logos, sponsorship of the team's "Play of the Week" fan vote and more.
"The Blackhawks are always looking for new avenues to engage with our fans or bring new fans into the fold," said Steve Waight, Vice President of Corporate Partnerships for the Chicago Blackhawks. "We are proud to welcome Socios as a new Blackhawks partner especially as digital tokens, currencies and platforms continue to rise in popularity with our fan of the future."
Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world's leading sporting organizations with the tools to engage with and monetize their global fanbases. The company has multiple office locations around the world and has opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021, with a new office in North America to open in the near future.
The newest members of the Socios.com family join a network of more than 100 major sporting organizations on the roster, including 25 NBA franchises and the NFL's New England Patriots. Internationally, the list of Socios.com partners features European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Valencia Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket.
