It's a question with a rather obvious answer: Would you rather spend more time watching the Predators and eating your hot chicken or standing in line?
With the idea of constant improvement to the guest experience at Bridgestone Arena in mind, Smashville Self Serve kiosks will be making their debut on Thursday night when the Preds host the Vancouver Canucks.
The goal with the new point-of-sale stations is simple: allow fans to spend more time doing anything else, other than standing in line while waiting for a delicious offering.
"This is an innovative idea where you take the longest process and the most boring part of the food and beverage experience, and you completely revamp it," Nashville Predators and Bridgestone Arena President and CEO Sean Henry said. "Now, the physical concession stand can be dedicated to higher quality, better displays, faster turnarounds and more unique items."
The stations are being unveiled on a trial run and will be available at three different areas around the arena to start. The Hot Chicken Stand outside of Section 109 on the main concourse and the Ole Mole Nacho Stand near the SoBro Entrance of the building will feature tablet-style ordering stations. On the Upper Level, the Hunt Brothers Pizza stand outside of Section 310 will feature six full-size, touch-screen kiosks available.
In each location, fans will be able to order every menu item available at the respective station by simply selecting their items from the touch-screen devices. Once the order is complete, fans will swipe their credit card to complete the transaction before receiving a printed ticket to confirm their order for pickup at the counter.
"We want our fans to be able to experience everything Bridgestone Arena has to offer, while spending minimal time standing in a concession line," Delaware North General Manager John DonVito said. "For example, during an intermission, fans may have to make a choice of do I go to the bathroom, do I go to the concessions or do I enjoy another experience? We don't want fans to have to choose, we want them to be able to do all three in the allotted amount of time."
Henry and his staff realize that, as with all new technology, there may be glitches to start. But the eventual goal is to begin adding these kiosks throughout the arena, offering fans greater quantities of ordering points, which will in turn will produce a better experience on a nightly basis.
"It's not perfect, but because of the type of fans we have with their input, it will be in pretty short order," Henry said.
Fans are welcome and encouraged to test out the kiosks and provide feedback by tweeting @SMASHVILLE_FnB or reaching out to their ticket representatives via phone or email.