Preds, Anheuser-Busch Proud of Partnership in Smashville and Beyond

For more than a decade, the partnership between the Predators and Anheuser-Busch has brought hockey fans together at Bridgestone Arena and beyond.
Although we can't gather in the Bud Light Fan Zone at the arena for the time being, the relationship between the Preds and Anheuser-Busch remains strong.
"Bud Light is proud of our partnership with the Predators and our connection to the city of Nashville," Sr. Experiential Manager, Southeast Region Eddy Leal said. "The team and the passion among their fans has been an incredible way for us to be a part of the excitement in the city. There's no better way to have fun and celebrate a Preds win than over a crisp Bud Light, and we're looking forward to continuing our partnership with the Predators to energize the fanbase."

The sponsorship of the 300 Level of Bridgestone Arena, and the organic reaction of the in-game "Dilly Dilly" chant when an opponent retreats to the "Pit of Misery" penalty box provides a cohesiveness to show Preds hockey and Anheuser-Busch go hand in hand - or glove in glove.
In addition to the in-game elements, Anheuser-Busch also co-brands many marketing game materials and apparel with the Preds logo to help grow their sales, something that has continued throughout the length of the partnership.
When Anheuser-Busch was founded in the 1850s, it started as a small neighborhood brewery. Through the combined efforts of Eberhard Anheuser, Adolphus Busch, and thousands of employees, the brewery quickly transformed from a local fixture into a national presence.
The Predators have done the same over their two-plus decades in Nashville - starting off in what was once a "nontraditional market," a city that has now become known to host the most passionate fanbase in the NHL.
That's why a partnership between the Predators and Anheuser-Busch works so well - and will continue to do so for years to come.