SUNRISE, Fla. - The Florida Panthers in conjunction with IT'SUGAR announced today that Florida Panthers Forward Vincent Trocheck launched Sweeties, a limited-edition collection of the star athletes' favorite candies. IT'SUGAR is releasing an exclusive variety to the new line as Vincent Trocheck's "Trochex Mix," with 20 percent of the sales benefiting the players' charity of choice.
"When we were considering who would appear on the inaugural boxes of Sweeties, the latest one-of-a-kind product that IT'SUGAR is known for, it was important for us to work with star athletes with big personalities and good senses of humor," said Jeff Rubin, CEO and founder of IT'SUGAR. "Vincent Trocheck, who is unapologetically himself at every turn both in and out of game time, was at the top of our list."
Trocheck created a signature Sweeties mix, hand selecting each treat included in the "Trochex Mix." Vincent Trocheck's Sweeties "Trochex Mix" is filled with blue raspberry gummi rings, Sour Power Quattro® Doubles, wild cherry gummi bears and beary blue razz gummi bears, in the Florida Panthers signature team colors.
Sweeties are available exclusively at www.itsugar.com and will be introduced in select IT'SUGAR stores for $14.99 per 20 ounce box beginning next week. The "Trochex Mix" will be available at BB&T Center throughout the Florida Panthers 2017-18 season.
For more information and a list of participating retail locations, please visit www.itsugar.com.
Founded by Jeff Rubin in 2006, this sweet experiential retail experience has become the largest specialty candy and gift retailer in the world. The IT'SUGAR Empire consists of over 100 retail locations in U.S. hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Denver, San Diego, and Palm Beach. Known for their absurdly wonderful sugar innovations that celebrate lighthearted rebellion, IT'SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer rules and more sugar.