The Florida Panthers Foundation serves as the team's main charitable beneficiary. Re-introduced in the middle of the 2013-14 season under the ownership of Mr. Vincent Viola and Mr. Doug Cifu, the vision of the Florida Panthers Foundation is to make a positive philanthropic impact on the South Florida community and beyond. Through partnerships, grants, and community programs, the Foundation will focus on four priorities, including youth hockey, children and youth, veterans and the endangered Florida panther. The Panthers Foundation raises money through various fundraisers and in-game initiatives, including the 50/50 Raffle, jersey and memorabilia auctions, "Puck for a Buck", outside events and other opportunities to engage fans in support of the Foundation. Through the Foundation, the Florida Panthers looks to support exemplary South Florida nonprofit organizations that help make a positive impact in the local community.