BOSTON - When the Bruins take the ice this fall they'll be doing so with a bit of a different look - although one only the savviest of fans may recognize.
On Tuesday night, the National Hockey League and adidas debuted their partnership by unveiling the league's new ADIZERO jerseys in Las Vegas. The Black & Gold's new threads contain only subtle variations from the sweaters they have worn since 2007, when Reebok took over the NHL's uniform design.
The most noticeable difference is in the lettering of the numbers, nameplate, and captain letters. On the home jerseys, gone is the black outline around the lettering, and in its place is just a single white stripe. On the road sweaters, the white outline around the numbers has been removed and replaced by a single gold outline. Full details on the changes and how you can order the new jerseys can be found here.
"adidas worked with the Boston Bruins to respectfully preserve the team's current uniform identity when moving to the new ADIZERO technology platform," a league release stated last night. "However, this uniform platform change did provide an appropriate opportunity to simplify the coloration of the number & letter systems, improving arena and broadcast readability. In addition, the team updated both the home and away sock coloration to mimic the respective jersey sleeve striping pattern."
"We know adidas is always finding a way to keep things classic, but also adding an edge to it," said Patrice Bergeron. "We were wearing the adidas jerseys for the World Cup [of Hockey] and they were really comfortable and great. I'm expecting that."
With the new uniform launch, we thought it would be a perfect time to go back in time and take you through the history of the Bruins uniform:
The Bruins are founded in 1924 and open their existence donning brown uniforms, with a turtleneck-type collar. The primary logo is a bear in between the words 'Boston' and 'Bruins,' and remains the same until 1932. This iteration of the B's sweater lasted just one season.
In their second season, the Bruins go with a flashier white sweater that contains gold and brown stripes. Once again, these jerseys survived just one season.
Boston switches things up again in 1926 and dons the sweaters during their first Stanley Cup title in 1929. This white sweater features gold and brown stripes along the entirety of the sleeves and a wider brown stripe towards the bottom of the jersey.
The Bruins' primary logo changes to a brown, blocked 'B' with a gold outline. The striped pattern also becomes less intense, as two brown stripes sandwich a gold stripe on each sleeve around the elbow, surrounding the neck, and at the bottom of the sweater.
The jersey remains the same, with one major change: all of the brown changed to black.
In 1936, another major change is made as the primary logo is replaced with the player's number. The 'B' transitions to the sleeves, making it the first time the Bruins' jersey had a secondary patch. The black stripes also become thinner and the gold stripe expands.
The Bruins won the Stanley Cup in 1939-40 donning a slightly new sweater. The three-stripe pattern along the elbows, neck, and torso is switched out for a two-stripe pattern - one black and one gold.
Boston debuts its first alternate jersey, an all-gold sweater with Bruins written across the front. It lasts until 1944. The lettering of the numbers on the primary jersey changes from black to gold.
In honor of the team's 25th anniversary, the numbers on the front of the sweater are switched out for a Spoked-B, the logo that has now become synonymous with the franchise. The numbers '24' and '49' are inserted on each side of the 'B'. A secondary black jersey is also introduced with the blocked B as the primary logo.
The Spoked-B becomes more of a block. The black sweater has its stripes tweaked and gold added around the neck.
More stripes are added to the sleeves of the white sweater.
The primary sweater is switched to gold. The black sweater has its blocked 'B' switched out for the Spoked-B and is used until 1958.
Numbers are added to the sleeves of both the gold and white sweaters. The gold jersey has its sleeve stripes reduced.
The stripes on the gold sweater are thinned considerably. A black jersey is re-introduced in 1959-60 with two large, gold stripes outlined by black and white along the bottom of the sweater - it lasts just one season.
As the league prepares to expand, the Bruins switch up their sweaters. The gold jersey is eliminated, while black and white sweaters take over. Two gold stripes sandwich a white stripe with a black outline along the bottom of the sweater and around the elbows. There is one white stripe below the gold shoulder yoke, where laces are also added. Slight variations to the stripes and laces are made in 1968-69 and 1973-74.
The gold shoulder yokes go away, as do the laces. A V-neck style collar is introduced.
A secondary logo - a bear's head - is added on the shoulders.
Nameplates are added to the backs of the jerseys for the first time in 1977-78. Only slight changes to the numbers are made over nearly a 20-year stretch.
New uniforms debut in 1995-96 as the Bruins move from Boston Garden to the FleetCenter (now known as TD Garden). These sweaters include a thicker gold outline along the Spoked-B, as well as a black Spoked-B on the black sweaters. The stripes at the bottom of the jersey, as well as around the elbows also change. An updated bear's head is added to the shoulders.
Boston also premieres a third jersey - affectionately known by some fans as the 'Pooh-Bear' sweater. It is gold with the bear's head as the primary logo and Bruins written on the shoulders. (We know you remember this one.)
The gold bear sweater is retired, in favor of a new third jersey - a vintage black sweater based off Boston's traditional 1970s uniform.
Reebok takes over as the NHL's uniform partner and Boston adds a serif to its Spoked-B. The bear shoulder logos are also replaced by a play off the Bruins' inaugural primary logo - a bear surrounded by the words 'Boston' and 'Bruins.' The stripes at the bottom of the sweater and around the elbows are switched from white-black-gold to gold-black-white.
Boston also wears a gold jersey for the 2010 Winter Classic at Fenway Park. The sweater has a rounded Spoked-B, reminiscent of the inaugural Spoked-B from the 1948-49 season.
The primary black and white jerseys remain the same, but a third sweater is added. The 'Men in Black' jersey, as many fans called it, featured a V-neck collar with no laces. The logo from the shoulders of the black and white sweaters is placed on the front of the third jersey, while the Spoked-B is moved to the shoulders. There are no stripes along the bottom of the jersey.
Boston switches up its third jersey, replacing the 'Men in Black' sweater with its jersey from the 2016 Winter Classic at Gillette Stadium. It is reminiscent of Boston's first sweater.
(Some information from nhluniforms.com was used in this report.)
Be the first to get the new 2017-18 Bruins adidas Pro Authentic Home Jersey by preordering at BostonProShop.com, at the ProShop on Level 2 at TD Garden, or by calling 617.742.0202 or toll free 877.527.8467 during ProShop business hours Mon. - Sat. 10 a.m. - 5 p.m. or Sun. 11 a.m. - 5 p.m. When fans preorder from the ProShop they will also receive an exclusive cinch bag, the NHL 100th Anniversary patch (free application by request), and free shipping. For online orders, apply promo code JERSEYSHIP. Season Ticket Holder discount applies to in-store and call orders ONLY.