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Blues, Wells Fargo Advisors team up for First Game program

Program returns for third season to give families chance to enjoy their first hockey game

by Andrew Pek / St. Louis Blues

The St. Louis Blues are proud to once again partner with Wells Fargo Advisors on the First Game Program to introduce hockey to more people and to continue to improve the sport's accessibility.

Starting with the Nov. 16 game vs. the Arizona Coyotes, the First Game program will begin its third year following a brief hiatus during the pandemic-shortened 2020-21 season.

Through the program, Wells Fargo Advisors will donate tickets to select Blues games this season to various local kids' clubs and organizations, giving kids a chance to experience their first Blues hockey game.

Along with the tickets, children will receive a Blues T-shirt, a concessions voucher, a Blues swag bag and a Hockey 101 course taught by radio play-by-play broadcaster Chris Kerber and former Blues player Jamal Mayers. After their hockey lesson, kids will also receive a graduation certificate before enjoying their first game with a little extra hockey know-how.

For the 2021-22 season, the Blues and Wells Fargo Advisors are also introducing a First Game Graduates program to give kids tickets to future Blues games with their newfound fandom.

"The Blues feel strongly that hockey is for everyone and we are pleased to continue our partnership with Wells Fargo Advisors to help extend our mission to touch all fans and give them their first game experience," said Eric Stisser, the Blues' Vice President of Corporate Partnerships.

"There's nothing quite like live hockey, especially for first-timers," said Jim Hays, head of Wells Fargo Advisors. "I'm proud of this program we created in partnership with the Blues, and we're excited to host hundreds of local kids and their families for an unforgettable first hockey-game experience."

Program dates for the 2021-22 season are Nov. 16 vs. Arizona, Dec. 9 vs. Detroit, Jan. 27 vs. Calgary, March 10 vs. New York Rangers and March 24 vs. Philadelphia.

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