"Working with the Senators and bringing Frenzy to Sens fans is a very exciting opportunity for us," said Robleh Jama, Frenzy Product Lead. "This is Frenzy's first time working with a sports team and we couldn't be more thrilled to be kicking it off with Shopify's hometown team."
To kick things off, Frenzy and Canadian streetwear brand Raised by Wolves are planning a one-time, one-day drop of a throwback line of limited edition Ottawa Senators apparel this week.
"With Ottawa roots, we're extremely honoured to be working with the Senators and are excited to continue growing our business through Frenzy and Shopify," said Cal Green, co-founder of Raised by Wolves.
In addition to the merchandise, the program with Shopify will leverage the reach of Ottawa's digital channels, in-arena properties and broadcast inventory to help communicate the details of the product drop, including when, where and what merchandise. Fans are encouraged to follow the Senators social channels or visit
https://www.nhl.com/senators/fans/raised-by-wolves
for more information on the Frenzy drop.
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