The new alternate sweater pays homage to the club's rich heritage, harkening back to the late 1940s, early 1950s era when Bruins legends like Milt Schmidt once styled a gold, varsity block-B as their uniform centerpiece. The new, all-black 2019 alternate features single gold and white stripes around the elbows and bottom of the sweater, and an all-gold collar with gold lettering that matches the Bruins' current primary jersey. The sleeve and hem stripes are inspired by the Bruins unique numbered front jerseys from 1940-1948.
The Bruins will wear the sweater 11 times this season, including this Friday, when the third jersey will become available for all fans to purchase in-store at the ProShop powered by '47 at TD Garden or online at BostonProShop.com.
BLACK FRIDAY SHOPPING EVENT
Beginning at 8 a.m. this Friday, the ProShop powered by '47 at TD Garden will host a special Black Friday Shopping Event, where fans can enjoy 30%* off their purchase in-store from 8-9 a.m., free giveaways and validated parking\\, entertainment and more. The new Bruins third jersey will be available both in-store and online, and fans who purchase on Friday will receive a complimentary Bruins third jersey wooden sign (available in store only while supplies last).
Meanwhile, all weekend, fans can use promo code BLACKFRIDAY and earn 20%* off their order plus free ground shipping when they shop online at BostonProShop.com. The offer is valid from November 29 to December 1.
\Offer cannot be combined with other discounts, only valid on full-priced items, excludes items benefitting charities or jersey customization.
\*Complimentary parking will be available in the North Station Garage for the duration of this promotion (7 a.m.-10 a.m. 11/29/2019) with purchase from the ProShop powered by '47 and validated parking chaser ticket. Customers will receive a chaser ticket upon check-out at the ProShop. All vehicles must exit the garage by 9:59 a.m. or will be charged the full event rate.
MORE THIRD JERSEY PHOTOS
