The b&g Collection is a line of stylish, functional Bruins-themed apparel and accessories created by the wives and girlfriends of Bruins players. The Collection was conceptualized by Stephanie Bergeron and Melanie Krug during the 2018-19 season, who hand-selected and designed each piece.
This season's items have been curated by Stephanie Bergeron and Kiley Sullivan.The 2022 Spring line collaborates with Sportiqe and will include women's, unisex, and kid's merchandise including t-shirts, sweatshirts, and sweatpants, all within a price range of $35 - $85.
An in-store event will be held prior to the Bruins game on April 16, highlighting the entire b&g Collection available exclusively at the ProShop, powered by '47 (84 Causeway Street, Boston, MA). Fans can shop the new Collection, take photos with Blades, and enter for a chance to win signed Bruins items.
Ten percent of all sales from the b&g Collection will go to the Boston Bruins Foundation and their efforts to support the Boston community.
