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Blues named one of most innovative sports companies of 2020

by Chris Pinkert / St. Louis Blues

The St. Louis Blues have been selected as one of the most innovative sports companies in 2020, according to a recent article from Fast Company.

The Blues were selected for their predictive game "Enter The Zone," which debuted during the 2019 postseason and gave fans the opportunity to predict live game events and scenarios to win prizes.

Here's what the article had to say:

"On its run to lifting the 2019 Stanley Cup, the team experimented with fan engagement (and arguably the future of sports gambling) through predictive gaming. Before and during games, fans were asked questions like, which team would be the first to reach three shots on net, allowing fans to build up points for the chance to win prizes, including season's tickets. Its popularity - more than 70% of fans who played along did it more than once - now has other teams and sports leagues paying attention."

The Blues were one of just two sports teams selected (A.S. Roma of the Italian Serie A) and were the only North American team on the list. Other companies chosen include Fanatics, Catapult, Nex Team and IBM.

To view the complete list, visit

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