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Stars announce launch of all-new Victory Club Membership

The rebranded season ticket program for 2020-21 will provide the highest benefits for the most loyal Stars fans

by Press Release @DallasStars / Dallas Stars Communications

FRISCO, Texas -- The Dallas Stars announced today the official launch of Victory Club, the team's new season ticket membership program that will provide the highest level of exclusive benefits and an elevated identity for the most loyal Stars fans.

Beginning with the 2020-21 season ticket renewals, Dallas Stars Season Ticket Holders will now be referred to as Victory Club Members. Victory Club Members will continue to enjoy the benefits they've received for their season ticket commitment, including a dedicated Client Relations Manager. Members will have access to the exclusive Custom Benefit Plan which gives Victory Club Members a gift or experience of their choice, special discounts on merchandise and tickets, and the ability to attend exclusive events.


[BEYOND SEASON TICKETS: Learn more about becoming a Victory Club Member for the 2020-21 season]


"Being a Victory Club Member is about so much more than just having tickets to every Stars home game," said Dallas Stars President Brad Alberts. "Our Members are our most loyal supporters and are essential to the success and growth of our organization. For these reasons, we wanted to create a membership platform that recognizes their commitment and forces us to continue to develop innovative ways to enhance their experience."

The Stars will be adding more flexibility to ticket utilization for Members in 2020-21, with the introduction of Fluid Ticket Exchanges. Using this new benefit, Members now have the convenience of completing their exchanges through their mobile device and have increased options in how they execute their exchanges.

Video: Victory Club is beyond Dallas Stars season tickets

Additionally, the team will be introducing a new membership subscription option called VictoryPay, an auto-renewal platform providing expanded convenience by eliminating the need for fans to renew their membership annually. Twelve-month subscription payments will now be available under VictoryPay, allowing for more flexibility and easing the point of entry for fans interested in becoming Members.

Future benefits in development include special wearables, exclusive access to Stars content and merchandise, and more to be announced in the future.


[DEDICATION TO YOU: Check out the exclusive membership pricing and benefits that come with being a Victory Club Member]


"By providing a new, expanded, and elevated identity, we hope to provide our Victory Club Members with a greater voice and encourage their feedback on improving their experience as a Member," said Alberts. "The goal is to make our Members feel part of the organization in a way that hasn't been done before and we think this is a terrific first step in that process."

For more information about how to become a Victory Club Member, please click here.

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