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Sharks and Zeality Team Up to Enhance Fan Experience

The Two Collaborated to Design and Implement an Immersive and Engaging Digital Experience for Sharks Fans

by San Jose Sharks @SanJoseSharks /

SAN FRANCISCO, CA - The San Jose Sharks (@SanJoseSharks) and Zeality announced today the arrival of an innovative and unique 360 VR fan experience that will allow fans to get a closer, in-depth look at the action, thus enhancing the fan experience. The two companies collaborated to design and implement an immersive and engaging experience for Sharks fans around the world. The Sharks Immersive media experience will be available in the Spring of 2017 through the San Jose Sharks app. The Sharks app is available for download now in the Apple and Google Play app stores by searching San Jose Sharks or visit

"We are pleased to find in Zeality a partner that aligns with our core values and methodologies to undertake this unique opportunity," stated Flavil Hampsten, Executive Vice President, Chief Sales and Marketing Officer at the San Jose Sharks. "The mobile strategy of the Sharks is to provide fans with an app that not only delivers game-day functionality but also exclusive and innovative content. Zeality's cutting-edge approach allows us to deliver an experience unlike any other in Sports."

The San Jose Sharks virtual reality experience is designed with the Immersive Media Engine technology, spearheaded by Zeality. Zeality's Immersive Media Engine (IME) is the industry's most complete cloud based platform, offering a full suite of socially engaging and viral features for VR and 360° content.

This new functionality will give fans a unique insight into the San Jose Sharks, SAP Center, and more. Fans will be able to virtually walk through the Shark head and experience skating onto the ice before the home game; or get an in-depth look into the locker room and how the team prepares for a game. Fans will also be able to record and share their viewing experience within 360 and VR content by way of Zeality's Re/Lives technology.

"The Immersive Media arena is evolving into an ecosystem that fans around the world can experience," stated Dipak Patel, co-founder and CEO at Zeality. "Our capabilities combined with the content and deep fan base of the Sharks presents a fantastic opportunity to boost the overall experience Sharks fans can get. We are thrilled to work with the San Jose Sharks to make the vision of Immersive Media a reality."

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