What's new at KeyBank Center in 2026-27

We’ve made a series of updates to concessions and club areas at KeyBank Center for fans to enjoy during the 2026-27 season.

KeyBank Center improvements for the upcoming season include a reimagined 1970 Club for Signature Seat members, the introduction of the Michelob Ultra Lounge on the 100 Level, added digital monitors paying homage to Sabres history, a new grab-and-go market, and self-checkout technology at the Sabres Store.

The upgrades are the latest in a series of annual improvements that have been made to KeyBank Center, following the installation of a state-of-the-art videoboard in 2024 and last season’s additions of Evolv Express Entry, which significantly streamlined entry for fans, and a multi-million-dollar sound system.

Here’s a rundown of what’s new this season.

• Get your seats for this season! Single-game tickets are on sale now.

Michelob Ultra Lounge

The newly redesigned Aud Club has been transformed into a vibrant food and beverage destination on the 100 Level – featuring an expanded bar service with additional points of sale and new made-to-order offerings prepared on a live-action grill.

Open to all fans attending events at KeyBank Center, the reimagined space is designed to serve guests faster and more efficiently.

1970 Club

The reimagined 1970 Club is now an exclusive, all-inclusive experience for Signature Seat members. Guests will enjoy premium food, soft drinks, and beer and wine in a newly refreshed setting - complete with new furnishings, an upgraded sound system and 10 new 70-inch TVs.

With ticket demand at an all-time high, Signature Seats are sold out for the 2026-27 season.

The Market sponsored by Sahlen’s

A second grab-and-go market has been added on the 100 Level as a quick stop for fans to pick up food and drinks.

The Market sponsored by Sahlen’s will be located near the entrance to Section 100 and will offer hot dogs, nachos, pretzel with cheese, popcorn, assorted soft drinks, and canned beer. Fans will be able to simply grab their items and pay using self-checkout kiosks.

Sabres Store

Self-checkout technology has been installed in the Sabres Store, providing a seamless, lightning-fast checkout process. Fans simply place their items in a bin which automatically scans the products, allowing customers to pick up their bag and exit the store once payment is complete.

The store will also offer a variety of exciting new items this season, including:

• Expanded partnerships with local vendors New Era, DISHIN, and Oxford Pennant
• New partnerships with fashion brands Travis Mathew, Peter Millar, Johnnie-O, Swannies, and The Wild Collective
• Name-and-number hoodies representing your favorite Sabres players
• New collectible pucks
• Several new Sabretooth-themed items