The idea for the hoodies came from the Maple Leafs marketing staff, which was inspired by the Adidas Reverse Retro jerseys. They gave the portraits an almost Andy Warhol-like spin and got them printed for the players and Dubas.
At least one of the legends approved of the fashion statement. Gilmour tweeted that he would make Marner wearing his likeness his new Twitter profile photo and he followed up on that promise.