NHL.com asked 42 of the League's top players for their opinions on topics surrounding the game and its players during the 2019 NHL European and North American Player Media Tours this offseason. An installment of their answers runs each Wednesday. In the final installment of season, the poll focuses on which player has the best social media presence.
One of the most interesting men in hockey has one of the most impactful social media footprints.
New Jersey Devils defenseman P.K. Subban was the overwhelming choice among his peers when it comes to who has the most entertaining online presence, earning the nod from 14 of the 31 players who responded.
"He's very active with his fans," Calgary Flames forward Sam Bennett said. "There's not a ton of hockey players who are that outgoing on social media and like to interact, and I think he does a really good job of interacting with the fans."
Subban's social channels provide a glimpse into his life on and off the ice. His Instagram account (@subbanator), which has more than 970,000 followers, provides photographic evidence of his philanthropic activities, particularly through the P.K. Subban Foundation, as well as on-ice exploits with his fiancee, retired skier Lindsey Vonn.
His Twitter feed (@PKSubban1) is similar and has more than 1.1 million followers. In the past week, he has used that account to promote his appearance with magician Justin Flom in the NHL video series, "Hockey is Magic," salute some young fans, promote his charitable work and express his excitement about playing with the Devils in Montreal, the city in which he began his NHL career.
"Well, the most active I feel is P.K. Subban," Colorado Avalanche rookie defenseman Cale Makar said. "I'm sure he's got a big following base."
Subban has the second-most followers among NHL players on Instagram and Twitter. Washington Capitals forward Alex Ovechkin has more than approximately 1.5 million followers on Instagram and 2.75 million on Twitter, but he did not get a vote from any of the players in this poll.
Boston Bruins forward Brad Marchand finished second with five votes.
His Twitter feed (@Bmarch63) is a combination of public-service announcements and hilarious zingers directed at teammates, reporters or whomever else is in his crosshairs on a particular day.
"He likes to stir the pot," said Bruins goalie Tuukka Rask, who voted for his teammate.
Bruins defenseman Torey Krug (@ToreyKrug) is one of Marchand's favorite targets on social media, and the two have been trading playful insults for a while.
Marchand is so good at chirping on Twitter that Krug gave him his props by voting for him in the poll.
You don't even have to be a Bruins insider to get the humor.
"I've seen a few posts; they're actually pretty hilarious," Tampa Bay Lightning goalie Andrei Vasilevskiy said.
Speaking of goalies, a recently retired one got a fair bit of love from the panel.
Roberto Luongo, who has his @Strombone1 account on Twitter, called it quits on his playing career last season and moved into a management role with the Florida Panthers last month.
The number of tweets from his account has gone down, but his irreverent tone, especially when poking fun at himself, has made his posts memorable.
During the Stanley Cup Final last season, he responded to a tweet soliciting ideas for who should be the banner captain for the Boston Bruins before Game 7 against the St. Louis Blues.
"Fine I'll do it," he tweeted on June 12, poking fun of the fact that he lost a Game 7 to the Bruins in the Stanley Cup Final while with the Vancouver Canucks in 2011.
On Feb. 3, after, the most recent Super Bowl championship by the New England Patriots, he tweeted: "Make it 6. Unreal run we have been on."
This was in reference to his tweet after the Super Bowl two years ago when he bragged that him and Patriots quarterback Tom Brady now had combined to win five championships.
"I know he is retired now, but he had some good tweets; pretty interesting," said Philadelphia Flyers forward Sean Couturier.
Panthers forward Jonathan Huberdeau got to experience Luongo's humor on a near-daily basis for several seasons.
"He's retired, but put it in there," Huberdeau said. "He's pretty funny."
Best social media account
P.K. Subban, New Jersey Devils, 14; Brad Marchand, Boston Bruins, 5; Roberto Luongo, retired, 4; Brent Burns, San Jose Sharks, 2; Connor Carrick, New Jersey Devils, 1; Evander Kane, San Jose Sharks, 1; Jordan Martinook, Carolina Hurricanes, 1; Joe Morrow, New Jersey Devils, 1; Artemi Panarin, New York Rangers, 1; Keith Yandle, Florida Panthers, 1; No answer, 11.