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ALL IN Challenge features prizes from NHL, players for food charities

Winter Classic, Matthews meeting, dinner with Seguin, Lundqvist mask among prizes

by Cristina Ledra @cledra / Staff Writer

Superstars from sports and entertainment are giving fans the chance at once-in-a-lifetime experiences in an effort to fight food insecurity, and the NHL and its players are joining in the widespread charitable fundraiser.

The ALL IN Challenge, created by Fanatics with the All In Challenge Foundation, so far has raised more than $10 million for Meals on Wheels, No Kid Hungry, America's Food Fund, Feeding America, and World Central Kitchen thanks to people entering sweepstakes and bidding in auctions. All proceeds from entries go to the charities.

The NHL is offering "The Ultimate NHL Winter Classic Experience," which is a trip for 10 to the 2021 NHL Winter Classic between the Minnesota Wild and St. Louis Blues at Target Field in Minneapolis. The package includes access to team practices, a catered suite for the game, a meet-and-greet with representatives from each team, pregame locker room access, and entry into the NHL's New Year's Eve party, among other perks.

Rangers goalie Henrik Lundqvist, Toronto Maple Leafs forward Auston Matthews, Dallas Stars forward Tyler Seguin and Anaheim Ducks defenseman Michael Del Zotto were among the first players who made contributions to the challenge.

Washington Capitals forward Alex Ovechkin, Philadelphia Flyers legend Eric Lindros, San Jose Sharks defenseman Brent Burns, the Arizona Coyotes, the New Jersey Devils, Rangers legends Brian Leetch and Rod Gilbert, Montreal Canadiens forward Max Domi and dad Tie Domi, Maple Leafs forward Zach Hyman, and Colorado Avalanche forward Cale Makar have since made items and experiences available in auctions and sweepstakes.

Lundqvist put up his game-worn mask from the 2010-11 season in which he had 36 wins and a career-best 11 shutouts. The mask had an opening price of $2,500 and has so far reached $34,000. 

Tweet from @NYRangers: All In: Henrik Lundqvist ������ We���re looking to raise $100 million for coronavirus relief. You can help us get there by bidding on Henrik's 2010-11 game-worn mask via the #ALLINCHALLENGE ������

Seguin's auction is a full day with the Stars, including a game and dinner with the Dallas forward at one of his favorite restaurants.

Del Zotto's auction is for a round of golf with him and Seguin.

Ovechkin has a private on-ice lesson in one-timers up for bid. 

Burnsis offering a day at his 420-acre, animal-filled ranch in Texas, including a BBQ dinner prepared by the defenseman.

The Challenge has drawn items and experiences from many celebrities and sports figures. Sweepstakes include Justin Bieber singing "One Less Lonely Girl" at the winner's house, a party with Drake, a co-host spot on "The Ellen DeGeneres Show," a walk-on role in an upcoming Martin Scorsese Film with Leonardo DiCaprio and Robert De Niro, and a "day in the life" experience with Michael Strahan.

Auctions include dinner with Tampa Bay Buccaneers quarterback Tom Brady, a Guy Fieri "Flavortown experience," a double date with Seattle Seahawks quarterback Russell Wilson and singer Ciara, a pickup game with NBA legend Shaquille O'Neal, golf and dinner with NFL legend Peyton Manning and a private magic show from David Blaine.

The New York Rangers offered a hockey game for 20 people against members of the 1994 Stanley Cup championship team, announced by broadcasters John Davidson and Sam Rosen, which ended with a bid of $120,500. The winner's team will be coached by Mike Keenan, and players scheduled for the match at Madison Square Garden include players Mark Messier, Adam Graves, and Mike Richter.

Matthews  offered a choice between center-ice seats or a suite for a Maple Leafs game with airfare included for the winner and a guest, which ended with a winning bid of $28,000. The package also includes a meeting with Matthews and his game-worn jersey from that night.

ALL IN Challenge sweepstakes entries start at 10 for a $10 donation, though free solo entries are also available. All auctions and sweepstakes can be found at

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