"It's special," Fry said. "I didn't have anything like it. When I was growing up here it was all boys hockey at that point. There were only a few girls sprinkled in here or there throughout the rinks across the Valley. So, as someone who grew up playing boys hockey, to see the girls learn the game and embrace it in Small Frys is amazing to me. They go from being these timid and shy hockey players on the ice to I can't get them to be quiet by the end of the program. They have so much fun talking to the other girls and competing. That part of it is incredible. This program has shown me just how important it is to have a girls only option for these kids. It's really been a great success. We've gotten a lot of positive feedback from our families, and about 40 girls already have RSVPed for next summer. We're very excited about that."
Like Cohen, Shott says the Coyotes are lucky to be associated with Fry.
"Having Lyndsey on board gives the Coyotes a person that both boys and girls can look up to, as she is an Arizona native who played at the highest possible level and succeeded," Shott said. "We're beyond excited to have her join the Coyotes in this expanded role."
Fry, 26, represented the United States at the 2014 Winter Olympics in Sochi, Russia, where she led the women's hockey team to a silver medal. From 2010 to 2015, Fry played four seasons at Harvard University, where she produced 50 goals and 58 assists in 108 games. She received her Bachelor of Arts degree from Harvard and her Master's in Business Administration from the W.P. Carey School of Business at Arizona State University.
Fry is eager to help fans cheer on the Coyotes this season and beyond.
"Being a girl from Arizona, I always played on the underdog team, if you will, and I loved that," Fry said. "I think that's kind of the position the Coyotes are in right now and yet here we are beating teams like Tampa Bay and Washington and Nashville. That's really exciting to watch. The job now for people like me is to help communicate that. We need people to know that the Coyotes are a good hockey team and that they're turning a corner. We want people to understand that and say 'Hey, let's go out and support the team.' I have a lot of confidence in what the Coyotes are building and I'm thrilled to be a part of it."