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The History of the Bruins Third Jersey

Boston unveils new alternate that pays homage to the team's uniforms from the 1940s and 50s

by Eric Russo @erusso22 /

BOSTON - The Bruins unveiled the sixth alternate jersey in team history on Sunday afternoon during the organization's annual season ticket holder event at the Seaport World Trade Center. Boston will debut the new sweaters - an homage to the uniforms of the 1940s and 50s - against the New York Rangers on Black Friday, when they will also go on sale at the ProShop, powered by 47.

The jerseys are Boston's first permanent alternates since the 2016-17 season when the 2016 Winter Classic sweater was adopted as the team's third.

The all-black alternate, which is highlighted by a gold block-B as its centerpiece, features single gold and white stripes around the elbows and bottom of the sweater, and an all-gold collar with gold lettering that matches the Bruins' current primary jersey.

The sleeve and hem stripes are inspired by the Bruins unique numbered front jerseys from 1940-48.

Video: The Boston Bruins reveal their new third jersey.

"I'm a big fan of our black, so it started there," said Bruins president Cam Neely. "With the [2019] Winter Classic jersey and how that B looked, I think it really had a nice prominent look to it. Started looking back at the history of the team and what marks we've used historically. I like to bring that into the present day as well. 

"I think it's good for our players to understand the history of our organization…and I wanted it to be very clean and simple and have that B really be the primary focal point of the jersey." 

Here's a look back at the Bruins' past alternate sweaters:


Boston debuts its first-ever alternate jersey, an all-gold sweater with Bruins written across the front. It lasts until 1944.


The Bruins go without a third jersey from 1944-95 when an alternate, affectionately known by some fans as the 'Pooh Bear' sweater, is revealed. It is gold with a bear's head as the primary logo and Bruins written on the shoulders.


The gold bear sweater is retired in favor of a new third jersey, this one a vintage black sweater based off of Boston's traditional 1970s uniform.


The Bruins went a season without a third sweater, before introducing the 'Men in Black' jersey that featured a V-neck with no laces. The B's secondary bear logo is placed on the front of the jersey with the Spoked-B moved to the shoulders.


The Bruins 'Men in Black' sweater is replaced in favor of Boston's jersey from the 2016 Winter Classic at Gillette Stadium. The sweater, with Boston Bruins and the team's original bear across the front, is based off of the Bruins first uniform.

Boston has also donned special jerseys for the 2010 and 2019 Winter Classics and the league's 75th Anniversary.


Boston dons a special gold jersey for the 2010 Winter Classic at Fenway Park. The sweater has a rounded Spoked-B, reminiscent of the inaugural logo from the 1948-49 season.


The Bruins introduce their uniform for the 2019 Winter Classic at Notre Dame Stadium. Similar to the sweaters from the 1932-36 seasons, the brown and gold uniform featured a throwback look and crest with the classic 'B' logo from the team's home and away jerseys during those years.


The Bruins wore a special vintage jersey - much like the one they donned at Notre Dame - to mark the NHL's 75th anniversary.

For more information on where and how to purchase the jersey, click here. 

Video: Cam Neely shows off the B's brand new third jersey

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