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Bruins Unveil New Third Jersey; Announce Black Friday Shopping Event

The Boston Bruins announced today, November 24, the addition of a new third jersey for the 2019-20 season.

by Boston Bruins @NHLBruins / Boston Bruins

BOSTON - The Boston Bruins announced today, November 24, the addition of a new third jersey for the 2019-20 season.

On Black Friday (November 29), the Boston Bruins will take the ice at TD Garden with a new look. They will don the club's new third jersey, the latest alternate since adopting its 2016 Winter Classic jersey as a season-long addition in 2016-17.

The new alternate sweater pays homage to the club's rich heritage, harkening back to the late 1940s, early 1950s era when Bruins legends like Milt Schmidt once styled a gold, varsity block-B as their uniform centerpiece. The new, all-black 2019 alternate features single gold and white stripes around the elbows and bottom of the sweater, and an all-gold collar with gold lettering that matches the Bruins' current primary jersey. The sleeve and hem stripes are inspired by the Bruins unique numbered front jerseys from 1940-1948.

The Bruins will wear the sweater 11 times this season, including this Friday, when the third jersey will become available for all fans to purchase in-store at the ProShop powered by '47 at TD Garden or online at


Beginning at 8 a.m. this Friday, the ProShop powered by '47 at TD Garden will host a special Black Friday Shopping Event, where fans can enjoy 30%* off their purchase in-store from 8-9 a.m., free giveaways and validated parking**, entertainment and more. The new Bruins third jersey will be available both in-store and online, and fans who purchase on Friday will receive a complimentary Bruins third jersey wooden sign (available in store only while supplies last).

Meanwhile, all weekend, fans can use promo code BLACKFRIDAY and earn 20%* off their order plus free ground shipping when they shop online at The offer is valid from November 29 to December 1.

*Offer cannot be combined with other discounts, only valid on full-priced items, excludes items benefitting charities or jersey customization.

**Complimentary parking will be available in the North Station Garage for the duration of this promotion (7 a.m.-10 a.m. 11/29/2019) with purchase from the ProShop powered by '47 and validated parking chaser ticket. Customers will receive a chaser ticket upon check-out at the ProShop. All vehicles must exit the garage by 9:59 a.m. or will be charged the full event rate.


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