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Bruins Launch 8th Annual Summer Reading Program

Presented by Velcro Companies; Kick-Off celebrated At Needham Public Library with Members of the Bruins Development Camp Roster

by Boston Bruins @NHLBruins /

BOSTON- The Boston Bruins have partnered with the Massachusetts Board of Library Commissioners and the Massachusetts Library System for its annual "When You Read, You Score!" summer reading program presented by Velcro Companies. To launch the 17- stop library tour, the Bruins will host a kick-off event with prospects attending Bruins Development Camp at the Needham Public Library (1139 Highland Ave, Needham Heights, MA 02494) on Friday, July 7.

For the second year, the Boston Bruins will also partner with the Children's Librarians of New Hampshire to bring the exciting reading program to local libraries in New Hampshire. Throughout the summer, Bruins' Mascot Blades and members of the Bruins promo team will be visiting libraries across Massachusetts and New Hampshire to encourage children and teens to keep reading over the summer. At each of the 17 events, children can meet and take photos with Blades, enjoy Bruins craft activities and play Bruins trivia. Participants will also have a chance to win VELCRO® Brand and Bruins prizes.

"The summer months are a chance for students to continue learning in a fun and engaging way by reading great stories and imagination-building books," said Fraser Cameron, CEO, Velcro Companies. "As a parent, I understand the critical importance of constructive summer activities. The entire Velcro Companies organization is honored to support this series of literacy programs with the Bruins and further our commitment to education."

To inspire children and teens foster a love of reading, Bruins players, including Patrice Bergeron , Zdeno Chara , Brad Marchand and Tuukka Rask helped create the "Favorite Books of the Boston Bruins" list of recommend books that include librarian picks for the best hockey books. To see the list and learn more about the upcoming events please visit  


Acushnet Public Library (Acushnet, MA)


Wednesday, June 28

1:00 PM - 2:00 PM

Barrington Public Library (Barrington, NH)


Tuesday, August 8

1:00 PM - 2:00 PM

Blackstone Public Library (Blackstone, MA)


Friday, July 14

12:00 PM - 1:00 PM

Brockton Public Library (Brockton, MA)


Wednesday, August 2

10:00 AM - 11:00 AM

Clapp Memorial Library (Belchertown, MA)


Monday, July 24

3:00PM -4:00 PM

Lebanon Public Library (Lebanon, NH)


Tuesday, August 15

12:00PM - 1:00 PM

Marlboro Public Library (Marlboro, MA)


Wednesday, July 19

10:00AM - 11:00 AM

Morrill Memorial Library (Norwood, MA)


Wednesday, August 2

2:00PM - 3:00 PM

Needham Public Library (Needham, MA)


Friday, July 7

3:00PM - 4:30PM

Nesmith Library (Windham, NH)


Wednesday, August 9

11AM - 12 PM

North Adams Public Library (North Adams, MA)


Wednesday, July 26

2:00PM - 3:00 PM

Richards Free Library (Newport, NH)


Tuesday, July 18

1:00PM - 2:00 PM

Richard Slater Storrs Library (Longmeadow, MA)


Monday, July 24

11:00AM - 12:00 PM

Seabrook Public Library (Seabrook, NH)


Tuesday, July 11

1:00PM - 2:00 PM

Stevens Memorial Library (North Andover, MA)


Friday, July 21

10:30AM- 11:30 AM

Willian D. Weeks Memorial Library (Lancaster, NH)


Tuesday, August 1

12:30PM-1:30 PM

Worcester Public Library (Worcester, MA)


Wednesday, July 19

2:00PM - 3:00 PM

About Velcro Companies:

Velcro Companies is a technology-driven, global organization providing fastening solutions that solve problems in simple, elegant and surprising ways for businesses and consumers around the world. We have a heritage of innovation spanning more than 50 years and own over 400 active patents and numerous trademarks, including the VELCRO® trademark, which is registered throughout the world. We develop and deliver solutions for customers through an integrated production and service system that includes manufacturing locations in the United States, Canada, Mexico, Spain, China, Belgium and Uruguay and sales offices around the world. To buy genuine VELCRO® brand products and to find out more about our company, visit

Note to Editors: At Velcro Companies, we are proud that VELCRO® brand products have become a part of everyday life, but that ubiquity sometimes produces confusion. The VELCRO® trademark should be used only when referring to genuine VELCRO® brand fasteners. Non-VELCRO® brand products should be identified by their functional terms, such as "hook and loop," "self-adhesive straps," and so forth. The VELCRO® mark should always be used as an adjective and never as a noun or a verb. The term "Velcro Companies" should be used when referring to our company and its executives.

The proper use of the VELCRO® trademark assists us in safeguarding the integrity of the VELCRO® brand, and helps to protect consumers from products incorrectly sold as VELCRO® brand products. For further information on the proper use of the VELCRO® trademark, please see the guidelines on our website.

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