The Dallas Stars are also partnering with Ciera Oates is creating the specialty logo for the jersey auction jerseys and limited edition merchandise. Oates is a Dallas-based designer, marketing professional, and creative collaborator with more than a decade of experience in branding and visual storytelling. She currently serves as Marketing & Operations Manager at Dallas Hope Charities, where her work supports LGBTQ+ young adults experiencing homelessness. Her Dallas Stars Pride Night jersey design reflects themes of unity, hope, love, equality, and belonging — values that mirror the mission of Dallas Hope Charities. The jerseys will be auctioned following Pride Night, with proceeds benefiting Dallas Hope Charities’s programs supporting LGBTQ+ youth in North Texas.