In addition to on-site branding and dasherboards Sonnet will host the Sonnet MVP Lounge at the Scotiabank NHL Centennial Classic™. This fan-focused activation will be part of The PreGame, the official fan festival of the Scotiabank NHL Centennial Classic™, which will feature the NHL Centennial Fan Arena, interactive hockey-themed attractions, live music, prizes and giveaways, food and beverages, and more. Fans visiting the Sonnet MVP Lounge can join in the NHL Centennial celebration by creating a personalized live action digital hockey card. Plus, fans will have the chance to win additional prizes with a digital slap shot game.
"As a new Canadian brand, we'll connect our passion for the game with fans at the NHL Centennial Classic and help the NHL commemorate this landmark event," said John Rocco, Vice-President, Marketing at Sonnet. "Hockey is central to the Canadian identity. The chance to celebrate the next 100 years of the NHL is a fantastic opportunity for us to gather with fans across the country."
"Sonnet is an innovative, optimistic brand that thinks differently and shares our goal of creating best-in-class experiences for our fans," said Kyle McMann, NHL Group Vice President of Integrated Sales. "It's fitting to start this partnership alongside the launch of our Centennial year, as the passion and positivity embodied by Sonnet will help ensure our NHL Centennial celebrations throughout 2017 are unprecedented. We're proud to align with a brand that recognizes the value of connecting with NHL fans, as we celebrate 100 years of the NHL and look forward to the next 100 years."
The partnership is part of Sonnet's ongoing celebration of hockey and fan experiences. Sonnet introduced itself to hockey fans at the World Cup of Hockey 2016, rewarding Canadians with more than 300 tickets to the tournament.
