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NHL Seattle could unveil name, logos, colors in February

President optimistic all of them can be revealed at same time, happy with arena progress

by Dan Rosen @drosennhl / NHL.com Senior Writer

PEBBLE BEACH, Calif. -- NHL Seattle could reveal logo designs and colors in February or March, perhaps at the same time it announces the name of the League's 32nd team, president and CEO Tod Leiweke said following his presentation to the NHL Board of Governors on Monday.

"We think so, but we're still working on it," Leiweke said. "It's moving right up the list."

Leiweke gave a brief presentation to the Board before leaving to return to Seattle for a meeting with NHL Seattle investors on Tuesday. He said he did not receive questions from the Board members.

The expansion team is scheduled to begin play in the 2021-22 season.

"Everything is great," Leiweke said. "We're getting to see our fans, and that's been chicken soup for the soul."

Leiweke said consulting with the fans who have submitted deposits for club seats has been helpful in the team name selection process.

"The most passionate fans [are] buying the most expensive seats in the building," he said. "They're sharing and it's been super, super informative.

"It's really what do the fans want. It's being smart enough to listen and then thoughtful enough to interpret just right."

General manager Ron Francis said last month he hoped the name would be announced in the first quarter or first half of 2020.

Leiweke said the organization is moving through assigning the club seats to the fans who are making a three-, five- or seven-year commitment, and the hope is to assign the general seating by the first half of 2020.

He also said he expects the foundation for the New Arena at Seattle Center will be poured in early spring.

The iconic roof of the former KeyArena is being supported above the excavation so it can be placed back on top of the new arena that will be built under it.

"They're going to pull it off," Leiweke said.

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