TORONTO -- Mitsubishi Electric Sales Canada Inc. (Mitsubishi Electric) has signed a multiyear corporate marketing agreement with the National Hockey League (NHL®) to become the official heating, ventilation and air conditioning (HVAC), and hand dryer partner of the NHL in Canada. Mitsubishi Electric will leverage its NHL partnership to showcase the Mitsubishi Electric brand of commercial and residential products to NHL fans throughout the League's calendar of events, including the NHL Centennial celebration throughout 2017.
The partnership was launched at the 2017 Scotiabank NHL Centennial Classic™ in Toronto. It will continue with the NHL® Centennial Fan Arena, the innovative traveling fan experience that serves as a main pillar of the NHL's year-long Centennial celebration and pays tribute to a century of hockey thrills. Mitsubishi Electric is an Official Partner of the NHL Centennial Fan Arena visits to NHL Canadian markets in 2017.
"The corporate marketing agreement between Mitsubishi Electric and the NHL marks an exciting milestone for our company in 2017," says Akihiko Ninomiya, President & CEO of Mitsubishi Electric Sales Canada Inc. "This year marks three decades in Canada for Mitsubishi Electric as a leading heating and cooling company with a strong and vibrant Canadian corporate head office."
"We welcome Mitsubishi Electric to the NHL family at an exciting time for both brands. As we embark on a year-long celebration of our Centennial, Mitsubishi Electric will enter its 30th year of sales in Canada for Mitsubishi Electric HVAC products," said Kyle McMann, NHL Group VP of Business Development and Global Partnerships. "We look forward to building fan-engaging programs together that familiarize more NHL fans in Canada with the Mitsubishi Electric brand and its industry-leading heating and cooling solutions."
As an Official Partner of the NHL, Mitsubishi Electric will receive prominent in-arena branding, camera-visible dasherboards, and custom integration of the Mitsubishi Electric brand throughout all NHL-controlled media properties including NHL.com and NHL Social™.