NEW YORK - The Beard-A-Thon®, presented by Just For Men® is back and hockey fans across North America are invited to join in a great hockey tradition and grow their own playoff beards for the 2016 Stanley Cup® Playoffs. While supporting their team, beard growers will also raise money for hockey charities across North America.
Since 2009, more than 50,000 fans have participated in the Beard-A-Thon program raising over $3.2 million for hockey related charities. This season, the goal is to raise an additional $1 million through the participation of beard growing fans across North America.
To participate in Beard-A-Thon, fans can sign up at www.beardathon.com. Fans can choose their favorite National Hockey League team and invite family, friends and business associates to pledge their playoff beards. By receiving pledges, participants promise not to shave until their team wins the Stanley Cup® or is eliminated from the playoffs. If your favorite team did not make the playoffs, we encourage fans to show their passion for hockey by growing a playoff beard for Hockey Fights Cancer™. Hockey Fights Cancer™ is a charitable initiative founded by the National Hockey League and the National Hockey League Players Association.
Fans who are unwilling (or unable) to grow playoff beards can still get involved by supporting their beard-growing friends and the participating National Hockey League players' that are growing their beard to support Beard-A-Thon.
Last season, New York Rangers fans raised more than $80,000 for The Garden of Dreams Foundation. Some of the participating charities for this season include Kings Care (Los Angeles Kings), the Mario Lemieux Foundation (Pittsburgh Penguins), Blackhawks Charities (Chicago Blackhawks), and The Joshua Chamberlain Society and Blues for Kids (St. Louis Blues). All proceeds remain in the participating National Hockey League clubs market.
For more information on Beard-A-Thon, visit www.beardathon.com.