"With hometown sports fans and the world watching, we're proud to spotlight Black entrepreneurs on and off the ice. In partnership with the New Jersey Devils, we're providing businesses with support, visibility, and financial guidance to help them grow, thrive and win," said Susan Somersille Johnson, Prudential Financial's chief marketing officer.
For the second year, Prudential Financial will donate 200 helmets to Black youth ice hockey programs in New Jersey.
"This partnership with Prudential Financial is about amplifying the power of sports and live entertainment to drive meaningful change in our community," said New Jersey Devils President Jake Reynolds. "One of the elements that makes this partnership so impactful are the aligned values that our organizations share. That Prudential Financial would donate the most powerful brand and marketing placement opportunity in professional sports to a Black-owned business, should truly be an inspiration to mindful brands and professional sports leagues and teams across the globe."
The New Jersey Devils and Prudential Financial became the first team in NHL history to
announce a helmet brand partnership
on December 22, 2020.
Devils Home Opener, presented by Prudential vs. the Chicago Blackhawks takes place Friday, October 15 at 7 p.m.; tickets are available for purchase by visiting
newjerseydevils.com/tickets
, at Prudential Center's Box Office, or calling 1-973-757-6000. To receive on-sale alerts and the opportunity to purchase tickets to Devils home games in the future before the general public visit
NewJerseyDevils.com/NJDWeekly
or learn more about how to become a member of the
Devils Black and Red
. For
Group opportunities
and experiences for 10+ people, contact 973-757-6000 or email
[email protected]
. For Premium seating opportunities, visit
prucenter.com/premium
.
The New Jersey Devils and Prudential Center remain committed to ensuring the safety of all fans; for information on current safety protocols, expectations, guest experience and the Prudential Center Pledge, go to PruCenter.com/Safety.
About Prudential Financial Inc.
Prudential Financial, Inc. (
NYSE: PRU
), a financial wellness leader and premier active global investment manager with more than $1.5 trillion in assets under management as of June 30, 2021, has operations in the United States, Asia, Europe, and Latin America. Prudential's diverse and talented employees help to make lives better by creating financial opportunity for more people. Prudential's iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit
news.prudential.com
.
About The New Jersey Devils
The New Jersey Devils are part of the 31-team National Hockey League, with teams throughout the United States and Canada. Established in 1982, they are entering their 37th season in the Garden State. During that time, the team has won three Stanley Cup Championships: 1995, 2000 and 2003. Follow the Devils at
NewJerseyDevils.com
, on
Facebook
,
