Price is one of just two NHLers to crack the annual list honoring sports' top record-breakers and money-makers, along with Chicago Blackhawks right winger Patrick Kane.
The 29-year-old Hart and Vezina trophy winner's five All-Star nods, Olympic gold medal, and undefeated World Cup run were all credited as reasons by the judging panel which included Houston Rockets guard James Harden.
The Anahim Lake, BC native is the second Hab in as many months to be named to a select list involving Harden. In December, Greg Pateryn was voted to have one of pro sports' best beards, alongside the NBA star.
Check out the full Forbes list here »
