Canadiens unveil 2021 playoff fan initiatives

MONTREAL - The Montreal Canadiens announced today a host of fan initiatives tied to the 2021 Playoffs, which begin for the club tonight with a Game 1 opening-round matchup in Toronto against the Maple Leafs.

SHOP: Playoff Lawn Sign
The team's varied activations throughout the postseason are presented by four pillar partners: RONA, Scotiabank, Lafleur and Ford.
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"Throughout this entire season, in a variety of innovative ways we have strived to bring the Bell Centre experience to the fans, and our fans to the Bell Centre experience," said France Margaret Belanger, Canadiens Executive Vice-President and Chief Commercial Officer. "There's no question a postseason game in an empty arena is far from an ideal scenario, but thanks to RONA, Scotiabank, Lafleur and Ford we look forward to connecting with Canadiens fans around Montreal and beyond to celebrate this exciting time as a community together, even when we're forced to remain apart."
Details on all of the team's postseason initiatives, including a schedule and direct links to the appropriate content platforms, can be found at
canadiens.com/playoffs
.