The Ottawa Senators and Canadian Tire Centre are welcoming back Andrew Peller Limited as a renewed partner, continuing a relationship that brings Canadian wine experiences to Senators fans.
As part of the expanded partnership, Andrew Peller Limited will become the new wine distributor within Canadian Tire Centre, giving fans greater access to its portfolio of Canadian wines while attending Senators games and other events at the building.
The partnership will also bring a new name to an existing destination inside Canadian Tire Centre. The 100L space will be rebranded as the Laylow Wine Lounge, offering fans a distinct setting to enjoy wine and cocktails in a more elevated, social atmosphere.
The evolution of the space is one of several ways the renewed partnership will be brought to life throughout Canadian Tire Centre. Andrew Peller Limited will have an enhanced in-venue presence through a variety of branding and promotional assets, creating greater visibility during Senators games and events.
Fans will also have opportunities to engage with the partnership away from the rink through social media contesting and other fan-facing initiatives, including opportunities to win unique experiences and prizes.
“We are very proud to have Andrew Peller Limited return as a partner. They are a strong Canadian brand and we’re happy to watch our partnership evolve to another level at Canadian Tire Centre,” said Martin Ballard, Vice-President, Corporate Partnerships and Activations.
“Our fans will now have the chance to enjoy a broader selection of beverages, with an elevated fan experience inside our building.”
Andrew Peller Limited has a strong portfolio of Canadian wine brands and has been producing and marketing wine in Canada for more than 60 years. The company’s return as a partner marks an expanded commitment to bringing Canadian wine experiences to Senators fans.
