Owners Terry and Kim Pegula tasked executive vice president of creative services Frank Cravotta and his design team to develop a logo and a patch for the occasion.
"We did a lot of research," Cravotta said. "Simplicity for Kim and Terry is key. You see some of these [logos other teams have created] that have very complex designs. They wanted it kind of stripped down, clean, and simple."
The existing number system for the team's jerseys was incorporated into the design.
"We looked to take the Sabres crest and use its main design feature in the 50th patch," Cravotta said. "While the scale of some of those elements have changed, we like that it feels like an extension of our identity."
The placement of the patch on the jersey has yet to be determined. It may also appear as a decal on the players' helmets and Cravotta hopes that the team's goaltenders will take the look into consideration when they design their masks for the new year.
An alternative logo was also created and will be used on various campaigns throughout the season:
