The Detroit Red Wings' new home will be named Little Caesars Arena.
The 20,000-seat building is scheduled to open in 2017-18. The Red Wings have played in Joe Louis Arena since 1979.
The announcement was made by Olympia Entertainment and Little Caesars on Thursday.
Little Caesars was founded by Red Wings owners Mike and Marian Ilitch.
"This sponsorship is another major investment by the Ilitch companies in Detroit, its great people and its comeback story. It's a proud day for Little Caesars, the Detroit Red Wings, our community, and for my parents Mike and Marian Ilitch," said Christopher Ilitch, president and CEO of Ilitch Holdings Inc. "To have their first business as the namesake of this building in their beloved hometown is an amazing tribute to their careers and their love for the people here."