NEW YORK / TORONTO - The World Cup of Hockey 2016, a joint effort between the National Hockey League (NHL) and the National Hockey League Players' Association (NHLPA), has retained Lagardère Sports for the World Cup of Hockey 2016 tournament. The global sports marketing agency, which operates in 25 countries worldwide, will support the efforts of the World Cup of Hockey 2016 by leading sponsorship sales in Europe for the world class, best-on-best international hockey tournament.
"The World Cup of Hockey 2016 is a premier global sports property that will capture the hearts and minds of avid hockey fans, engage casual sports fans and kindle national pride," said Keith Wachtel, NHL Executive Vice President of Global Partnerships. "Who better to partner with than Lagardère Sports, one of the leaders in developing marketing partnerships around the world. We look forward to working with many great brands across Europe who will have the opportunity to activate against what is expected to be the most competitive international hockey tournament ever played."
NHLPA, NHL partner with Lagardère Sports for World Cup of Hockey
Global sports marketing agency to lead European sponsorship sales for world class international hockey tournament
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