TORONTO - Pinty's Delicious Foods, Inc. and the National Hockey League (NHL) today announced a multiyear Canadian partnership agreement naming Pinty's, the official chicken wing and premium fresh and frozen meat of the NHL. The partnership is inclusive of the fresh and frozen chicken, pork, turkey and bacon categories.
Through the partnership, Pinty's will reach and engage passionate NHL fans across Canada and integrate varying NHL marks to promote existing and new innovative products. Pinty's products featuring NHL official partner branding will be available at grocery stores across Canada starting this season. Pinty's will also promote their new Man Cave product line across NHL.com, including for the 2020 NHL Trade Deadline. The 2019 NHL Heritage Classic in Regina, Saskatchewan marked the first NHL event where Pinty's began activating its partnership with the League with on-site branding and dasherboards.
"The National Hockey League and Pinty's Delicious Foods, Inc. are synonymous with making great nights with family and friends," said Anthony Spiteri, Pinty's VP of Marketing and Research & Development. "It's the perfect partnership of two Canadian pastimes - hockey and great food."
"We're thrilled to welcome Pinty's, a blue-chip Canadian brand to the NHL family," said George Dudas, NHL Director, Business Development - Global Partnerships. "We look forward to collaborating with Pinty's to build impactful fan engagement initiatives across Canada in the NHL seasons ahead."
The partnership is part of Pinty's ongoing celebration of sports and delivering restaurant quality products enhancing the game viewing experience for fans at home.
Pinty's Delicious Foods Inc. is a Canadian company specializing in premium fresh and frozen consumer ready foods. Founded in 1943 by Ed Pintwala, Pinty's has long been recognized as a leader within the retail and food service industry for our commitment to quality and innovation. From humble beginnings in Port Colborne, Ontario, today Pinty's supplies our products to restaurants, delicatessens, and retailers across Canada, as well as select grocers in the United States. The company is most well-known for our quality chicken products and exceptional flavour profiles. Pinty's is dedicated to delivering on the needs of consumers and introducing them to new dining experiences.
Pinty's Delicious Foods Inc.'s is known for our mission to continue "Making Great Food Fun." Stay tuned for new Pinty's product launch announcements.
About the NHL
The National Hockey League (NHL), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, based in Seattle, for the 2021-22 season. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports - the Stanley Cup. Gary Bettman has served the NHL as Commissioner since February 1, 1993 and has guided the world's top professional hockey league to more than $5 billion in annual revenues and partnerships with more than 40 blue chip corporate sponsors. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network in the U.S., Sportsnet and TVA in Canada, Viasat in the Nordic Region, Yandex in Russia and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV. Having entered the esports world in 2018, the League hosts the NHL Gaming World Championship™ annually, drawing record digital streaming audiences during the 2019 campaign. Fans are engaged across the League's digital assets on mobile devices via the free NHL App; across nine social media platforms; on SiriusXM NHL Network Radio; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.