In the past 20 seasons, the Sharks have made the Stanley Cup Playoffs 18 times. Since Wilson became GM in 2003-04, they have the most wins (664) and points (1,468) in the NHL and have appeared in 27 playoff rounds. Only the Pittsburgh Penguins (29) have appeared in more.
The Sharks drew 70,205, the fourth-largest crowd in NHL history, to Levi's Stadium in Santa Clara when they hosted the Los Angeles Kings in the Stadium Series on Feb. 21, 2015. They brought the Stanley Cup Final to SAP Center when played the Penguins in 2016.
"We showed the hockey world that we can support major NHL events, and the All-Star Game became the next one on the list," Tortora said.
Forward Joe Pavelski and defensemen Brent Burns and Erik Karlsson are scheduled to represent San Jose this weekend. Karlsson has been out with a lower-body injury, but the Sharks hope he will participate.
"I'm proud that we've got three guys," Wilson said. "We could probably have four or five guys. But I think it's an event that our fans get to see the great players in this league, and they deserve that."
The Sharks moved their American Hockey League affiliate to SAP Center in 2015, calling it the Barracuda.
They operate a four-sheet facility in San Jose, a two-sheet facility in Oakland and a one-sheet rink in Fremont. The facility in San Jose, Solar4America Ice, is one of the largest in the western United States and open 20 hours a day, 364 days a year.
The day it is closed? The Fourth of July.
"We're open Christmas," said Jon Gustafson, vice president of Solar4America Ice and the Barracuda. "Are you kidding me? I think we had over 400 people here on Christmas Day for public sessions."
The Junior Sharks program has about 590 house players in San Jose, 200 in Oakland and another 100 in Fremont, plus 31 travel teams. Nolan and fellow Sharks alumni Evgeni Nabokov and Curtis Brown coach their sons on one team. Dylan Nolan, 11, wears No. 11, just like his dad did.
The Sharks operate a high school league with 28 teams from the Bay Area, including varsity and junior varsity.
Solar4America Ice has 170 adult teams, the largest adult program registered with USA Hockey.
"We're definitely growing," Gustafson said. "In the market, our challenge is, we're running out of ice, which is a good problem to have."
The Sharks are working with the city of San Jose to build two more sheets, including a 4,000-seat rink that would be the new home of the Barracuda, though plans are not ready to be announced yet.
These are the ripples of the trade that sent Wayne Gretzky from the Edmonton Oilers to the Kings in 1988.
"All of a sudden we got the team here," Gustafson said. "All of a sudden the game was introduced to a lot of people, and people kind of got into it. But now those kids have grown up, gone away to school and have come back and are working and having their own kids.
"So we [have] true hockey families. It's really more part of our culture now, which is really awesome. The Sharks' successes have been just tremendous. We've had a team here, a great team here, for so long. It really has made a great dent in the community."
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To people in San Jose, one appeal of the Sharks is that they are not the San Francisco Sharks or the Bay Area Sharks. They are the San Jose Sharks.
And unlike some other major sporting events in the area, the 2019 Honda NHL All-Star Weekend will be all San Jose.
"The NHL made it a focus to make sure all the events were right here in San Jose and for the most part all in walking distance to the arena," Tortora said.
Tortora said more than 10,000 hotel rooms will be occupied over the weekend.
The iconic outdoor ice rink at the Circle of Palms downtown did not close after the holidays as usual. It will be open through Sunday, and kids wearing NHL jerseys will skate for free.