Michael believes that apparel doesn't have to be complicated. Keep it simple but don't compromise on quality. So that's what he did. He also wanted to honor the rich history of the Toronto Maple Leafs and he did so with a commemorative championship patch.
Throughout his design process Michael also recalled what Brendan Shanahan said about Conn Smythe: "Conn Smythe spoke of his team wearing the Maple Leaf badge with 'Honour, Pride and Courage' and those words are now stitched into the collar of each sweater so that our players, and fans, are reminded of that every time they put it on." Michael believes that is the same experience a fan should have, and not just with an official jersey.
The TML Fashion Challenge launched in July in celebration of the Toronto Maple Leafs Centennial Season, with the Leafs and CAFA inviting local designers to create capsule collections for both men and women inspired by the team's new sweater and logo. After receiving over 200 designer entries, the Toronto Maple Leafs' and CAFA's top 10 finalists faced a judging panel of industry experts: CAFA President, Vicky Milner, MUCH/MTV personality Liz Trinnear, Editor in Chief of The Kit, Laura deCarufel, and the Editor in Chief of Flare Magazine, Cameron Williamson. The judges narrowed the finalists down to five individuals who faced the public voting period.
Produced by Mitchell & Ness, Richard Campos and Michael Duhamel's collections will be available for purchase at the Toronto Maple Leafs Store Powered by Real Sports Apparel beginning Fall 2017. Fans can view the winning designs at
mapleleafs.com/fashionchallenge
.