According to the Canadiens Children's Foundation website, over 163,000 people rely on support from food banks in Quebec each month.
The Foundation's Executive Director, Genevieve Paquette, is proud the organization is able to join in and do its part, but points out that it's important to be mindful of people in need all year round.
"The day that we're doing it is all part of a collective initiative. Every day is a good day to give non-perishable food items. At Christmastime it may seem natural, which is one of the reasons [the food drive] is held at this time of the year, but you'll hear food banks regularly in February, March, April, during the summer raise a little flag and say, 'We're missing, we don't have enough to help everybody who is asking for help,'" explained Paquette. "That's very important."