On the heels of a busy summer, the Blues are looking to parlay updates and renovations to Scottrade Center into a major revenue-driving event for downtown St. Louis.
"The initiative really is tied to moving the building forward," said Chris Zimmerman, Blues president and CEO of business operations. "Quite often for new buildings and newly-renovated buildings, one of the rewards is that the League likes to recognize that work and give those markets the opportunity to show their facility as well as their city."
"We have never had an All-Star game in this building," Zimmerman added. "And we think what a great thing to do to move us forward and create a sense of what the future's going to be here. And also do that at a time when we can host one of the league's premier events."
Scottrade Center is no stranger to hosting regional and internationally renowned events, such as the 1999 Papal Visit, the NCAA Division 1 Men's Ice Hockey Frozen Four National Championship, the NCAA Women's Final Four and the NCAA Division 1 Men's Wrestling Championships.
This March, the building will play host to the 2018 SEC Men's Basketball Championship.