ST. LOUIS - To build on the momentum of winning the first Stanley Cup in franchise history, the St. Louis Blues and Bud Light have teamed up to introduce a new augmented reality experience where fans can earn great rewards and prizes.
This Bar Bleeds Blue, a partnership between the Blues, Bud Light and participating bars, encourages fans to check-in at bar locations to take part in a unique experience.
Checking into a bar not only unlocks special augmented reality elements built for sharing across social media, but also provides access to exclusive discounts and individual offers at each location.
Points can be collected by checking in each time you visit, and by collecting the 30 different augmented reality effects. These effects will include specially-created and Blues-themed face filters, individual player effects, Bud Light branded elements and a special effect commemorating the 2019 Stanley Cup Champions.
At the end of the season, the fan that collects the most points will receive a Bud Light Backyard BBQ, featuring Blues Alumni, Louie, Blue Crew, yard games and inflatables, and of course, plenty of Bud Light.
Video: Enjoy new AR experience, win great Blues prizes
Fans start by visiting thisbarbleedsblue.com on their mobile device to register and find their bar location. A special This Bar Bleeds Blue sign will be featured at each bar location, which triggers the AR effect and also serves as the mechanism for the official check-in.
Fans become eligible to win other prizes based on the number of This Bar Bleeds Blue check-ins throughout the season, including team autographed and game-used items, attending a Blues private practice and more.
This Bar Bleeds Blue will launch on Jan. 2 and be featured at more than 40 participating bars across Missouri and Illinois, but also stretch as far as Colorado, New York, Oregon and Texas. By the end of the season, the Blues anticipate more than 100 bars will be official partners.
This is the latest activation launched in partnership between the Blues and Bud Light. Other recent initiatives driven between the two organizations include providing playoffs tickets to fans named Gloria, the launch of the Gloria Brew by Bud Light to commemorate the 2019 Stanley Cup Champions and the first ever zero-emissions beer delivery, which arrived to Enterprise Center from the Anheuser-Busch Brewery for the Nov. 21 Blues game.