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Safeway Becomes the Official Grocery Partner of the Sharks

Brent Burns to Serve as Spokesman of the Safeway $1,000,000 Score & Win Promotion

by San Jose Sharks @sanjosesharks /

SAN JOSE - The San Jose Sharks (@SanJoseSharks) announced today that the team has reached agreement with Safeway to become the official grocery partner of the team. As part of the deal, Safeway will launch the $1,000,000 Score and Win promotion which could net one lucky customer $1,000,000 if a Sharks player scores four goals in one game.  

"The San Jose Sharks welcome Safeway as the team's official grocery partner" said John Tortora, Chief Operating Officer of the San Jose Sharks. "Safeway has been one of our key corporate partners over the few seasons and we are proud to continue to relationship. We also are excited to join Safeway in launching the $1,000,000 Score and Win promotion, another great reason for our fans to shop at Safeway."

The Safeway $1,000,000 Score and Win promotion will begin this October and will run through January. Customers are automatically entered into the sweepstakes each time they shop and use their Safeway Club Card. They will receive bonus entries for purchasing participating products. At the beginning of each San Jose Sharks game, the name of one lucky Safeway shopper will be announced on TV and radio as the potential Grand Prize winner of that game. If a Sharks player scores four goals in the game, that customer will receive $1,000,000. If a Sharks player scores three goals in the game, that customer will win $100,000. Sharks defenseman Brent Burns is the spokesman for the program and will be featured in the TV commercial.

The corporate partnership also includes signage at SAP Center at San Jose and additional opportunities for in-arena giveaways.

In the past four seasons, two San Jose Sharks players have scored four goals in a game including October 8, 2013 when Sharks forward Tomas Hertl scored four goals against the New York Rangers at SAP Center with the fourth goal being notably scored between his legs. Additionally, in the past four seasons, Sharks players have scored three goals in a game another nine times with four of these "hat tricks" being scored by Sharks forward Joe Pavelski.  

The San Jose Sharks begin regular season action at SAP Center at San Jose on Wednesday, October 4 when the Philadelphia Flyers come to town on opening night. Arrive early to enjoy a special pregame street rally on Autumn Street prior to the start of the game. Tickets to all Sharks games are available at the Threat Metrix ticket office located at SAP Center or online at  

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