Snowboarding legend White celebrates apparel collaboration with Utah

It's tough to be cooler than Utah in the winter but snowboarding legend Shaun White and the Utah Hockey Club are giving it their best shot.

The three-time Olympic gold medalist sat right up on the glass for Utah's game against the Columbus Blue Jackets at Delta Center on Friday.

On Thursday it was announced that White and the team collaborated on a special line of snowboards and apparel designed by the athlete's personal brand, Whitespace, something White was pumped up for during an in-game interview Friday.

"Huge fan of Utah, so when I heard about the hockey club I was like I would love to be a part of it," said the five-time Olympian. "I love seeing it. The Olympics is on its way here and you got the hockey games. It's happening in Utah. I love seeing it and being at the game is unreal."