Skip to main content


Short Shifts

Sharks getting their own beer

Chum Red Ale 'will leave you circling for more'

by Cristina Ledra @cledra / Staff Writer

The San Jose Sharks are doing more than just partnering with Gordon Birsch Brewery; they're getting their own beer.

The Sharks announced Thursday that Chum Red Ale will be available at the SAP Center and in local stores thanks to the San Jose-based brewing company, and longtime Sharks partner, which has locations nationwide.

Tweet from @SanJoseSharks: Introducing #ChumRedAle, the new #SJSharks @GBBrewingCo beer!

Tweet from @SanJoseSharks: #ChumRedAle �� @GBBrewingCo

Chum Red Ale, named for the bloody fish scraps used to attract sharks in the ocean, is described on the company's website as a, "dry-hopped blood red ale [that] features a rich malt bill, complemented by a spicy hop aroma from imported Tettnang hops. A smooth yet powerful beer just like the San Jose Sharks lineup. This ale will leave you circling for more."

Tweet from @SanJoseSharks: #ChumRedAle will be available in stores in the coming weeks and on tap at @SAPCenter.

Included is a disclaimer that, "Blood, sweat, and chips of teeth from previous Sharks Players were used in the making of this beer." It also, "Pairs with: VICTORY."

The packaging features the Sharks logo front and center, and there's even a little detail under the cap.

Tweet from @SanJoseSharks: A peek under the cap. ���� #ChumRedAle

The Sharks open this season at home on Oct. 12 against the Los Angeles Kings, so fans won't have to wait long to get their hands on a bottle.

View More