TORONTO - Scotiabank and the National Hockey League announced a new multi-year agreement today, continuing a decade-long partnership that began in 2007. Under the new deal, Scotiabank - Canada's "Hockey Bank" - remains the Official Bank of the NHL® in Canada, bringing Canadians more innovative grassroots hockey experiences while showcasing its commitment to hockey at NHL jewel events, including the 2017 Scotiabank NHL100 Classic™ outdoor game on Saturday, Dec. 16, 2017 in Ottawa.
Scotiabank will also continue to be prominently featured at other NHL tentpole events including the NHL Heritage Classic™, the Stanley Cup® Playoffs, the Stanley Cup® Final and the NHL Awards™, and will continue as a sponsor of the NHL's year-long Centennial celebration in 2017. As part of the partnership renewal, Scotiabank will also have significant advertising presence throughout all NHL-controlled media properties including NHL.com and NHL Social™.
"Scotiabank is delighted to renew our agreement as Official Bank of the NHL for another five years," said John Doig, Executive Vice President and Chief Marketing Officer at Scotiabank. "Hockey matters to Scotiabank because it matters to Canadians. That's why we are proud to support over 8,000 kids' community hockey teams across Canada. We look forward to continuing to work with the NHL to offer new and unique hockey experiences, including the Scotiabank NHL 100 Classic™ on December 16 in Ottawa in celebration of the NHL's 100th anniversary and Canada's 150th."
"For 100 years, the NHL has been a driving force in uniting Canadians around their love of hockey, and as we look towards the next 100, having a passionate partner like Scotiabank that is exceptionally dedicated to supporting hockey on all levels and stoking Canada's love for the sport, in all communities, is immeasurable, " said Kyle McMann, NHL Group Vice President, Business Development, Global Partnerships. "Renewing our strong and longstanding relationship with Scotiabank, an iconic brand omnipresent within Canada's hockey community, truly reflects the power, longevity and reach of the NHL brand. We're proud to continue our partnership with Scotiabank, and look forward to deepening our relationship and working together to create new and exciting ways to connect our fans with our game."
As part of its partnership with the NHL over the past decade, Scotiabank has brought the Stanley Cup® to more than 100 communities, and plans to share the iconic trophy with more communities in the future. In addition, Scotiabank will continue to have access to once-in-a-lifetime experiences at NHL Events in support of its loyalty portal, www.scotiahockeyclub.com, which rewards passionate, engaged hockey fans.
The Scotiabank Community Hockey Sponsorship Program currently consists of more than 8,000 sponsored community hockey teams across Canada, furthering Scotiabank's and the NHL's commitment to grassroots hockey. Scotiabank sponsors all seven Canadian NHL clubs, and is the presenting sponsor of Rogers Hometown Hockey, Scotiabank Wednesday Night Hockey on Sportsnet and Scotiabank Hockey Day in Canada.