NEW YORK - The National Hockey League (NHL®) today announced NHL Fan Skills at Home™ Presented by GEICO, a fan-focused, Instagram and TikTok campaign. Beginning March 1 and ending April 28, and with help from some of the game's top Players, NHL Fan Skills at Home™ Presented by GEICO, will take over Instagram and TikTok as a social media celebration of the most creative and talented fans in all of hockey. Players will submit their own videos and comment on the top fan videos throughout the campaign.
NHL Fan Skills at Home™ Presented by GEICO directs fans or legal guardians of fans under 18 to submit videos of themselves performing hockey skills of all levels in any one of five categories - Shootout Move, Accuracy, Celly, Trick Shot, and Stickhandling. Instagram and TikTok feeds will fill with videos of fans shooting pucks through their living rooms, dangling across driveways, creatively incorporating their pets and kids, and other fun videos.
"Building on the the success of our #HockeyAtHome social media campaign, we are thrilled to create NHL Fan Skills at Home Presented by GEICO to engage and entertain fans while celebrating the wide array of talent within the hockey community," said Heidi Browning, NHL Senior Executive Vice President & Chief Marketing Officer. "With NHL All-Star Skills unable to take place this year, we decided to celebrate the great game of hockey by having our passionate fans submit their unique hockey skills videos on Instagram and TikTok. During a season that prohibits in-person interactions between players and fans, fans still have the chance to land themselves inside a viral NHL moment and have a direct connection with their favorite NHL clubs when their video is recognized by the League and celebrated by the NHL's top Players."
Fans can submit a video by uploading the video to their personal Instagram and then direct messaging the post to the NHL on Instagram. Fans who use TikTok can submit a video by posting with the hashtag #NHLFanSkills. Multiple entries are allowed. Lucky fans who share their skills between March 1 - March 29 will be eligible to have their videos reposted to the NHL's Instagram and TikTok accounts. Fifteen of these lucky fans will continue to be recognized by the NHL on Instagram and TikTok through April 28. For more information, fans can visit https://www.nhl.com/FanSkills.
NHL and the NHL Shield are registered trademarks and NHL Fan Skills at Home name and logo are trademarks of the National Hockey League. © NHL 2021. All Rights Reserved.
About the NHL
The National Hockey League (NHL®), founded in 1917, consists of 31 Member Clubs and proudly welcomes its 32nd franchise, the Seattle Kraken™, for the 2021-22 season. Each team roster reflects the League's international makeup with players from more than 20 countries represented, all vying for the most cherished and historic trophy in professional sports - the Stanley Cup®. Every year, the NHL entertains more than 670 million fans in-arena and through its partners on national television and radio; more than 151 million followers - league, team and player accounts combined - across Facebook, Twitter, Instagram, Snapchat and YouTube; and more than 100 million fans online at NHL.com. The League broadcasts games in more than 160 countries and territories through its rightsholders including NBC/NBCSN and the NHL Network™ in the U.S., Sportsnet and TVA in Canada, Viaplay in the Nordic Region and CCTV and Tencent in China. The NHL reaches fans worldwide with games available online in every country including via its live and on-demand streaming service NHL.TV™. Fans are engaged across the League's digital assets on mobile devices via the free NHL® App; across nine social media platforms; on SiriusXM NHL Network Radio™; and on NHL.com, available in eight languages and featuring unprecedented access to player and team statistics as well as every regular-season and playoff game box score dating back to the League's inception, powered by SAP. The NHL is committed to building healthy and vibrant communities through the sport of hockey by increasing youth participation and engagement; fostering positive family experiences; promoting inclusion, positive culture and leadership; and supporting sustainable community impact.
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